The Difference is Perfection

We think jewelry should be as personal to you as the occasion on which you received it. That's why we opened a shop specializing in custom pieces. Our clients visit us in Seal Beach where they're met with a relaxing environment that allows them to shop at their leisure. Each display they peruse is filled with high-quality, handcrafted jewelry. And our experienced staff will help them find a piece they will cherish at a price they'll love. When they leave, we make sure they leave happy, whether or not they've purchased anything because, to us, Beach City Jewelers isn't about selling jewelry -- it's about sharing unique beauty with our community.

About our Custom Made Jewelry

By crafting every piece in house — to your exacting specifications — Mason Chai custom jewelry eliminates the middlemen of the jewelry trade. Not only does this ensure a competitive price, but it also enables us to offer the highest level of quality control and customer support. And, since we do everything ourselves, none of our work is ever imported from countries with questionable labor practices. So, just how important is the principle of ‘custom made’ to us? As important as it is to you, whose ideas and desires deserve only the most considered care and execution.

  • This is a lovely jewelry store. It's stocked with lots of choices, especially ideas for custom made jewelry. I enjoy that it's close to the beach so we could make a day of exploring Seal Beach too. Customer service is wonderful.

    Laurie Payton

  • ... They are the most genuine, transparent, whole hearted people in the whole industry. I bought my wife’s ring there 4 years ago and it couldn’t of come out any better. This year I decided to upgrade it and they delivered to perfection. They designed and built the perfect ring to my wife’s picky standards and it was just perfect. The quality of work they do there is top tier and I just can’t say enough about them and their business. I will never get jewelry anywhere else as long as they are open.

    Cole Fisher

  • Super sweet shop. I just hopped into the store to kill time while waiting for someone, and I walked out with a beautiful bracelet. The shop had some very unique pieces in it and you can tell the diamonds are of excellent quality. The owner was very kind. This is the kind of jewelry store you feel comfortable shopping in. :)

    M Smith

  • We’ve worked with Top for several years and his craftsmanship, selection, and customer service are superb! Even after we moved from the area, we’ve continued to work with him - we’ll never use another jeweler again! HIGHLY RECOMMEND

    Amanda Folks