Our Mission

At Beach City Jewelers, ‘custom made’ is our guiding principle — because we believe that the entire creative process grows from the needs and tastes of our customers. Crafting custom jewelry is about more than simply making a one-of-a-kind

aquamarine diamond and platinum pendant necklace by Mason Chai Designs at Beach City Jewelers in Seal Beach, CApiece, it is about capturing the energy and imagination of a moment in time. And it is those moments, translated into rare metal and precious stone, that can never be replicated by assembly line techniques or the pre-packaged designs of the big box stores. Preserving and immortalizing those moments is what fuels our creative process, and our passion for continuing excellence is what keeps our customers coming back to Beach City when they want something above and beyond the ordinary.

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